Case Study: Setting up a bicycle brand
Crossplatform brand experience
Making the world a better place one bike at a time. Pyora Cycles are easily transportable, incredibly light, and fast.
They asked us to help create their marketing strategy to a 'younger' audience and to create an coherent brand experience across multiple communication channels.
For the marketing we chose to only promote the brand and therefore raise brand awareness on Instagram. Working together with some Instagrammers we were able to target the target group in a specific way, without spending a big marketing budget on targeted ad campaigns.